{"id":310,"date":"2018-07-27T07:41:39","date_gmt":"2018-07-27T07:41:39","guid":{"rendered":"http:\/\/network-communication.eu\/fr\/?page_id=310"},"modified":"2019-01-29T15:44:41","modified_gmt":"2019-01-29T15:44:41","slug":"seo","status":"publish","type":"page","link":"https:\/\/network-communication.eu\/fr\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"

[vc_row][vc_column][dfd_heading subtitle=\u00a0\u00bbOptimisation du moteur de recherche\u00a0\u00bb delimiter_settings=\u00a0\u00bbdelimiter_style:solid|delimiter_width:80|delimiter_height:1″ undefined=\u00a0\u00bb\u00a0\u00bb title_font_options=\u00a0\u00bbtag:h2″ subtitle_font_options=\u00a0\u00bbtag:div\u00a0\u00bb]SEO[\/dfd_heading][vc_column_text]\"\"Le positionnement web<\/strong> est l\u00b4ensemble des techniques permettant d\u00b4optimiser la position d\u00b4un site internet dans les r\u00e9sultats organiques des diff\u00e9rents moteurs de recherche. G\u00e9n\u00e9ralement ces techniques sont ax\u00e9es exclusivement sur Google, \u00e9tant donn\u00e9 que ce moteur de recherche enregistre entre 90% et 96% des recherches r\u00e9alis\u00e9es mensuellement sur Internet.<\/p>\n

Le SEO Local<\/strong> est un outil permettant d\u00b4augmenter la visibilit\u00e9 d\u00b4un site internet dans les recherches d\u00b4informations pour les utilisateurs, eu- \u00e9gard \u00e0 la situation g\u00e9ographique de ces derniers. En d\u00b4autres termes, permettre au site internet d\u00b4une entreprise commerciale avec un local professionnel, ou d\u00b4un prestataire de services avec un rayon d\u00b4action g\u00e9ographique pr\u00e9d\u00e9termin\u00e9, d\u00b4\u00eatre retrouv\u00e9 par des clients potentiels se trouvant dans ladite zone et r\u00e9alisant des recherches se rapprochant au secteur d\u00b4activit\u00e9.<\/p>\n

De nos jours, au-del\u00e0 des pr\u00e9occupations afin d\u00b4\u00eatre concurrentiel dans une conjoncture de saturation de march\u00e9, ce positionnement permet, de surcro\u00eet, d\u00b4accentuer l\u00b4image de marque de votre entreprise au sein de la ville, ou du lieu o\u00f9 se situent vos prospects et\/ou principaux clients.<\/p>\n

Comment les recherches sont-elles effectu\u00e9es et de quelle mani\u00e8re Google pr\u00e9sente les r\u00e9sultats locaux?<\/h4>\n

Lorsqu\u00b4un utilisateur tape une recherche, Google essaye d\u00b4interpr\u00e9ter la requ\u00eate. Si cette consultation est incompl\u00e8te, le moteur de recherche d\u00e9cide pour nous afin de s\u00b4adapter au mieux \u00e0 nos besoins et nous offrir les recherches les plus pertinentes.<\/p>\n

\u00ab\u00a0Supposons qu\u00b4un utilisateur de Bordeaux ait besoin d\u00b4une r\u00e9paration de l\u00b4installation \u00e9lectrique de son domicile\u00a0\u00bb.<\/p>\n

Tr\u00e8s probablement, cette personne effectuera la recherche suivante: \u00ab\u00a0Electricien Bordeaux\u00a0\u00bb ou \u00ab\u00a0Electricien\u00a0\u00bb, mais encore \u00ab\u00a0Electricien urgence Bordeaux\u201d. Le prospect trouvera ainsi les recherches les plus pertinentes sur Google.<\/p>\n

A pr\u00e9sent si une autre personne recherche \u00ab\u00a0Electricien\u00a0\u00bb, mais depuis La Rochelle. En l\u00b4esp\u00e8ce, Google va d\u00e9finir en priorit\u00e9 les donn\u00e9es de sa g\u00e9olocalisation afin de recueillir, par le biais de l\u00b4adresse IP ou des coordonn\u00e9es GPS (si actif) d\u00b4un Smartphone ou d\u00b4une Tablette, les r\u00e9sultats les plus pertinents.<\/p>\n

Cependant, il existe un autre cas de figure. Mettons l\u00b4\u00e9ventualit\u00e9 de la recherche suivante: \u00ab\u00a0Electricien Bordeaux\u00a0\u00bb, mais cette recherche est effectu\u00e9e depuis La Rochelle. Dans ce cas, il y a clairement une contradiction entre la localisation de la personne et la recherche effectu\u00e9e. Google donnera toujours la priorit\u00e9 \u00e0 l\u00b4intention de recherche eu-\u00e9gard \u00e0 la situation g\u00e9ographique et les r\u00e9sultats pr\u00e9sent\u00e9s seront ceux de la commune de Bordeaux.<\/p>\n

Le monde des algorithmes de recherche est en perpetuelle \u00e9volution et Google s\u00b4efforce de se rapprocher davantage \u00e0 donner les r\u00e9ponses les plus pertinentes qui soient \u00e0 ses utilisateurs.[\/vc_column_text][vc_column_text]<\/p>\n

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[\/vc_column_text][dfd_heading subtitle=\u00a0\u00bbNous vous enverrons gratuitement un rapport d\u00e9taill\u00e9 sur l’\u00e9tat de votre site Web\u00a0\u00bb delimiter_settings=\u00a0\u00bbdelimiter_style:solid|delimiter_width:80|delimiter_height:1″ heading_margin=\u00a0\u00bbmargin-top:25″ undefined=\u00a0\u00bb\u00a0\u00bb title_font_options=\u00a0\u00bbtag:h2″ subtitle_font_options=\u00a0\u00bbtag:div\u00a0\u00bb]ANALYSE GRATUIT DE SEO<\/span><\/span>[\/dfd_heading][vc_column_text]<\/p>\n

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[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1544438682971{margin-top: 25px !important;}\u00a0\u00bb][vc_column][dfd_button button_text=\u00a0\u00bbCONSEILS SEO\u00a0\u00bb select_icon=\u00a0\u00bbdfd_icons\u00a0\u00bb main_style=\u00a0\u00bbstyle-3″ buttom_link_src=\u00a0\u00bburl:http%3A%2F%2Fnetwork-communication.eu%2Ffr%2Ftips%2F|||\u00a0\u00bb ic_dfd_icons=\u00a0\u00bbdfd-socicon-Search\u00a0\u00bb undefined=\u00a0\u00bb\u00a0\u00bb box_shadow=\u00a0\u00bbbox_shadow_enable:enable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb hover_box_shadow=\u00a0\u00bbbox_shadow_enable:enable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb background=\u00a0\u00bb#007eb4″ hover_background=\u00a0\u00bb#0066b5″ title_font_options=\u00a0\u00bbfont_size:13″][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1532677951033{margin-top: 35px !important;}\u00a0\u00bb][vc_column][dfd_call_to_action module_animation=\u00a0\u00bbtransition.slideDownBigIn\u00a0\u00bb block_title=\u00a0\u00bbSi vous avez besoin de plus d’informations sur nos strat\u00e9gies de r\u00e9f\u00e9rencement locales\u00a0\u00bb block_subtitle=\u00a0\u00bbN’h\u00e9sitez pas \u00e0 nous contacter\u00a0\u00bb button_text=\u00a0\u00bbCONTACT\u00a0\u00bb button_link=\u00a0\u00bburl:http%3A%2F%2Fnetwork-communication.eu%2Ffr%2Fcontact%2F|||\u00a0\u00bb horizontal_padding=\u00a0\u00bb35″ vertical_padding=\u00a0\u00bb35″ main_border_radius=\u00a0\u00bb6″ main_style=\u00a0\u00bbstyle-1″ undefined=\u00a0\u00bb\u00a0\u00bb button_block_bg=\u00a0\u00bb#007eb4″ main_bg_color=\u00a0\u00bb#007eb4″ button_bg=\u00a0\u00bb#007eb4″ title_font_options=\u00a0\u00bbtag:div\u00a0\u00bb subtitle_font_options=\u00a0\u00bbtag:div\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][dfd_heading subtitle=\u00a0\u00bbOptimisation du moteur de recherche\u00a0\u00bb delimiter_settings=\u00a0\u00bbdelimiter_style:solid|delimiter_width:80|delimiter_height:1″ undefined=\u00a0\u00bb\u00a0\u00bb title_font_options=\u00a0\u00bbtag:h2″ subtitle_font_options=\u00a0\u00bbtag:div\u00a0\u00bb]SEO[\/dfd_heading][vc_column_text]Le positionnement web est l\u00b4ensemble des techniques permettant d\u00b4optimiser la position d\u00b4un site internet dans les r\u00e9sultats organiques des diff\u00e9rents moteurs<\/p>\n","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-310","page","type-page","status-publish","hentry"],"yoast_head":"\nSEO - Network Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/network-communication.eu\/fr\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO - Network Communication\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][dfd_heading subtitle=\u00a0\u00bbOptimisation du moteur de recherche\u00a0\u00bb delimiter_settings=\u00a0\u00bbdelimiter_style:solid|delimiter_width:80|delimiter_height:1″ undefined=\u00a0\u00bb\u00a0\u00bb title_font_options=\u00a0\u00bbtag:h2″ subtitle_font_options=\u00a0\u00bbtag:div\u00a0\u00bb]SEO[\/dfd_heading][vc_column_text]Le positionnement web est l\u00b4ensemble des techniques permettant d\u00b4optimiser la position d\u00b4un site internet dans les r\u00e9sultats organiques des diff\u00e9rents moteurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/network-communication.eu\/fr\/seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Network Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-29T15:44:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/network-communication.eu\/fr\/wp-content\/uploads\/sites\/2\/2018\/07\/seo-local.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/network-communication.eu\\\/fr\\\/seo\\\/\",\"url\":\"https:\\\/\\\/network-communication.eu\\\/fr\\\/seo\\\/\",\"name\":\"SEO - 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