{"id":14,"date":"2019-02-08T13:58:14","date_gmt":"2019-02-08T12:58:14","guid":{"rendered":"https:\/\/network-communication.eu\/en\/?page_id=14"},"modified":"2019-03-12T16:46:52","modified_gmt":"2019-03-12T15:46:52","slug":"google-hotel-ads","status":"publish","type":"page","link":"https:\/\/network-communication.eu\/en\/google-hotel-ads\/","title":{"rendered":"Google Hotel Ads"},"content":{"rendered":"<p>[vc_row][vc_column][dfd_heading subtitle=&#8221;Google Hotel Ads&#8221; delimiter_settings=&#8221;delimiter_style:solid|delimiter_width:80|delimiter_height:1&#8243; undefined=&#8221;&#8221; title_font_options=&#8221;tag:h2&#8243; subtitle_font_options=&#8221;tag:div&#8221; tutorials=&#8221;&#8221;]Now receiving reservations directly from Google is possible[\/dfd_heading][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]The special feature of Google Hotel Ads compared to other comparators is that it integrates directly with the search results.<\/p>\n<p>A good advantage in terms of visibility. The rates are visible in the list of classic search results and in the maps (the Google map).<\/p>\n<p>To further boost the experience, Google has launched &#8220;Book in Google&#8221; that allows the user to make the transaction in Google and always through its booking engine that the transaction is made.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][dfd_single_image image=&#8221;167&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>ALLIANCE OF COMPANIES<\/strong><\/p>\n<p>Because the union is strength, an alliance was formed between Network Communication (Digital Marketing and Google partner) GimH (hotel marketing &#8211; booking engine), Tourisik (Directory that offers virtual tours and SEO) and Google Hotel.<\/p>\n<p>This alliance offers hoteliers the opportunity to count on the support of a group of professionals that allows them to increase their participation in the direct customer acquisition market.<\/p>\n<p>In order to launch a Google Hotel Ads campaign, the hotel owner must collaborate with an approved integration partner, who provides Google with pricing and availability data.<\/p>\n<p>With this template, you pay a commission for each booking made by the Google Hotel Ads program. But unlike a portal like Booking, you get the customer live. (minimum 15%)[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1546252452106{margin-top: 35px !important;}&#8221;][vc_column][vc_column_text]<strong>OUR ONLINE BOOKING MOTOR<\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Intuitive, elegant, explicit and modern ergonomics.<\/li>\n<li>Artificial intelligence to offer the right price to the right perspective.<\/li>\n<li>Payment gateway: all options are possible.<\/li>\n<li>Increase of the average ticket thanks to the sale.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Promotional code<\/li>\n<li>Agency code for its partners.<\/li>\n<li>Customizable<\/li>\n<li>Configurable<\/li>\n<li>A team at your disposal<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][dfd_single_image image=&#8221;168&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][vc_column_text]<strong>A PICTURE IS WORTH A THOUSAND WORDS<\/strong>:<\/p>\n<p>Our attractive design and simple operation where only the photos of the hotel are the protagonists, will provide your customers with all the necessary information in a simple, clear and fast way.<\/p>\n<p>In the left sidebar, prices and availability for all room types are displayed for the selected date. 3 CLICKS = 1 BOOK[\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/4&#8243;][dfd_single_image image=&#8221;170&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1546253519074{margin-top: 35px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>CROSS SALE AND SUPERIOR SALE: SUPPLEMENTS AND SERVICES<\/strong><\/p>\n<p>Our cross-selling module is perfect for chains or hotel groups. You can choose a cross sale between different types of rooms in an establishment or with other hotels that belong to the chain.<\/p>\n<p>We can also add a drop-down menu that allows the user to navigate between the different motors of the hotel group. The objective is for the user to book in one of our establishments, whatever it may be.<\/p>\n<p>Thanks to our service module and supplement, you can increase your customers&#8217; average ticket efficiently.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][dfd_single_image image=&#8221;171&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1546253530653{margin-top: 35px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"vc_row vc-row-wrapper vc_custom_1544520886917\" data-parallax_sense=\"30\">\n<div class=\"wpb_row row\">\n<div class=\"twelve columns vc-column-extra-class-5c29ebbe72aa2\" data-parallax_sense=\"30\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong>PAYMENT CONDITIONS<\/strong><\/p>\n<p>We adapt to the payment methods of each hotel, virtual POS, payment gateways, credit card to guarantee the reservation or transfer as a guarantee of the reservation, we give you all the options.<\/p>\n<p>Integration with the innovative system of the bank Caixa, Addon and its payment in a single click. We accept the cards chosen by our customers, we collect the data they need, both personal and banking.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1546253537856{margin-top: 35px !important;}&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text]ARTIFICIAL INTELLIGENCE<\/p>\n<p>Thanks to our smart rate, users of the GIMH booking engine will always find availability with the best guaranteed price.<\/p>\n<p>For searches on several dates, our booking engine will find availability between different types of rates, offering availability at the best price.<\/p>\n<p>Do not miss the opportunity to win the game in OTA&#8217;s (Booking.com, Expedia &#8230;)!<\/p>\n<p>The intelligence of our engine goes beyond!<\/p>\n<p>You can show users the rates that best suit them. Programmable rates and discounts for:<\/p>\n<p>\u2022 Connection devices<br \/>\n\u2022 Hours and weekends<br \/>\n\u2022 Country of origin<br \/>\nSegment by these variables to reach the most valuable customers.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][dfd_single_image image=&#8221;172&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1546253546677{margin-top: 35px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>FLEXIBLE &amp; CONFIGURABLE<\/strong><\/p>\n<ul>\n<li>We adapt our technology to the needs of each client.<\/li>\n<li>Customizable: the GIMH booking engine will include the logo and company colors at the customer&#8217;s choice.<\/li>\n<li>Configurable: rates, formulas or promotions, with the configuration desired by the client, however complicated it may be.<\/li>\n<li>Customized developments: If there is a need that we do not cover with our technology, we develop customized products to improve the daily operations of our clients.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1549450646786{margin-bottom: 35px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>ADAPTED TO MOBILE DEVICES<\/strong><\/p>\n<p>[\/vc_column_text][dfd_single_image image=&#8221;173&#8243;][vc_column_text]In GIMH, we work under the &#8220;Mobile First&#8221; principle, our engine adapts to each device, both in design and navigation.<\/p>\n<p>A good mobile strategy is perfect to take advantage of the &#8220;micro moments&#8221; of Google. We will convert these immediate impulses into a reserve.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1549450684514{margin-bottom: 35px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>EXTERNAL TECHNOLOGY<\/strong><\/p>\n<p>[\/vc_column_text][dfd_single_image image=&#8221;174&#8243;][vc_column_text]We integrate widgets into our technology to help our customers increase direct sales and offer a complete customer experience.<\/p>\n<p>Integrated with the Hotel Network, Hotel Link and Hotel Extras.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1546253557868{margin-top: 35px !important;}&#8221;][vc_column][vc_column_text]<strong>PROMOTIONAL CODES, BUSINESS CODES, AGENCY CODE<\/strong><\/p>\n<p>Different functions for promotional codes, company codes (exclusive unlocking rates) or agency codes (reflect commission)[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1549450772763{margin-top: 35px !important;}&#8221;]<strong>CONNECTIVITY AND INTEGRATIONS:<\/strong><\/p>\n<p>The GIMH booking engine is integrated with different Channel Manager and PMS. We have a fully functional integration and we test with the following Channel Manager: Parity speed, Speed gain, Tiger speed, Dingus and Siteminder and with different PMS systems (direct integration with Opera).<\/p>\n<p>The GIMH booking engine is integrated with the main search engines of the market. Increase your sales through Google Hotel Ads, TripAdvisor and Trivago, you are also connected to Viajes El Corte Ingl\u00e9s (very important Spanish travel agency).[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1546255432063{margin-top: 35px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>MEASURES AND RESULTS<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]The GIMH booking engine is integrated with a powerful Big Data and Google Analytics system, which allows the hotel to obtain all the key performance indicators that help them improve their results.[\/vc_column_text][dfd_single_image image=&#8221;175&#8243;][vc_column_text]<\/p>\n<ul>\n<li>The GIMH booking engine includes a report module in which the hotelier can control several measures that allow him to better understand his results.<\/li>\n<li>We have more than 300 active backup engines.<\/li>\n<li>The conversion rates are favorable for us:\n<ul>\n<li>Average conversion rate in urban hotels 5%.<\/li>\n<li>Average conversion rate in holiday hotels 10%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>CUSTOMER SERVICE<\/strong><\/p>\n<p>[\/vc_column_text][dfd_single_image image=&#8221;176&#8243;][vc_column_text]GIMH, provides technical support and FREE technical advice. We help our clients solve their problems and we advise them to configure our software to obtain the best performance of our technology.<\/p>\n<p>All our projects are characterized by close contact with our customers and by a fundamental objective: INCREASE THE PROFITABILITY OF OUR CLIENTS.<br \/>\nWe help hotels around the world improve their direct sales.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][dfd_heading subtitle=&#8221;Google Hotel Ads&#8221; delimiter_settings=&#8221;delimiter_style:solid|delimiter_width:80|delimiter_height:1&#8243; undefined=&#8221;&#8221; title_font_options=&#8221;tag:h2&#8243; subtitle_font_options=&#8221;tag:div&#8221; tutorials=&#8221;&#8221;]Now receiving reservations directly from Google is possible[\/dfd_heading][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]The special feature of Google Hotel Ads compared to other comparators is that it<\/p>\n","protected":false},"author":100010035,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Hotel Ads - Network Communication | Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/network-communication.eu\/en\/google-hotel-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Hotel Ads - Network Communication | Digital Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][dfd_heading subtitle=&#8221;Google Hotel Ads&#8221; 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